Lauren Joerg

Lauren Joerg leads marketing, brand strategy, and environmental, social, and corporate governance (ESG) for The Amistad Company. As a founding team member, she was responsible for building the company’s brand from the ground up, developing its name, positioning, and voice to establish Amistad as a credible and differentiated EPC partner in a highly technical and competitive market.

With over a decade of experience across the energy, infrastructure, and industrial sectors, Lauren brings a unique ability to align brand direction with business strategy. She leads cross-functional initiatives that support business development, stakeholder engagement, and ESG compliance, including adherence to IRA provisions related to workforce, training, and domestic content.

Her work has played a critical role in shaping Amistad’s market presence, internal culture, and long-term positioning. She is known for building brand systems that are both strategically sound and creatively distinctive, helping companies define not only how they go to market, but what they stand for.